Published on January 8th, 2016 | by Denise Borders


Jason Butler (letlive.) Launches New Company, G.I.R.L.

“The only way to truly endorse something, is to create it yourself.” – Jason Butler


letlive. frontman Jason Butler has just launched a new company called G.I.R.L., which stands for Gentlemen In Real Life.  He commented:

“I’ve always been interested in the way of the gentleman. It seems that this unspoken code and lifestyle has an interestingly malleable quality and can be applied to people of all different walks of life. The commonality we share as Gentlemen (or Gentlewomen) is our interest in a sense of exception. I found this to be glaringly clear as I grew more mature and began to learn more about myself and the way I operate as a man. I then began to take notice of those around me striving for the same things through different avenues. These people were my family and friends. They were people I’ve met on my own journey over the years. They were also the people I supported in their endeavors and purchased my own goods from, Butler continues. “Sometime in the ides of March 2014, I was struck with a realization of how many of these people I look up to are people much like myself, and people I could share my vision of G.I.R.L. with.”

The line was previously only available on letlive. tours, but now there will be G.I.R.L. products available online and hopefully in more areas soon. T-shirts, soaps and leather goods will be available.

This week’s new products are:
-The La Cienega Beard Oil (ingredients include Rose Hip Seed, Sage, Sandalwodd, Patchouli)
-The Centinela Beard Oil (ingredients include Cedar, Rosemary, Clove, Sea Salt)
-The Hawthorne Pre Shave Oil (Eucalyptus, Peppermint, Lemongrass, Lavender)
-Redondo Soap (ingredients include wild harvested cacao, mexican coconut, ocean salt water)
-Sanborn Soap (ingredients include wild harvested cacao, mexican coconut, and Ethiopian coffee)

Visit the official site to learn more.

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About the Author

Denise Borders

33, Los Angeles.

Denise founded PWV in 2008 and remains the primary manager and photographer/videographer. She thinks the world would be a better place if there were more John Joseph’s walking around.

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