How to Become a Concert Promoter
How to Become a Concert Promoter
photo by Mayhem Fest
by Alicia Walker
As a punk music connoisseur, perhaps you have attended some great shows and wondered about what it takes be a concert promoter. The music business is a very competitive environment. However, there some steps you can take to breaking into the field. Here are some guidelines on how to become a concert promoter.
Develop Your Skills
Find out as much information you can about the concert promotion profession and take note of successful concert promoters. Talk to concert promoters directly and ask them what they did to become successful in their job. Take note of their attributes and skills and try to develop yourself so that you can be successful as a concert promoter. One of the best ways to develop your skills in concert promotion, particularly the marketing component, is to pursue a Master of Business Administration.
Concert Promotion Company
One of the most common ways to become a concert promoter is to work for a large concert promotion company, such as AEG or Live Nation. The large concert promotion companies promote big name acts, tours, events, and festivals. Some may also handle all of the promotion for a specific venue location. You may need to start off in a smaller entry-level role at a concert promotion company and work your way up the ranks. This includes doing such things as handing out promotion fliers, or doing some other supporting role, such as in administration or advertising.
The advantages of working for a concert promotion company are that it can be very lucrative, there is usually minimal personal financial risk, and you get the chance to work for big name events. The disadvantages are that it can be difficult to get a job for a concert promotion company and it can take a long to climb up the ranks. You may also have to work with music and musicians that you don’t like.
Work for Yourself
The alternative to working for a large independent concert promotion company is to work for yourself or an indie concert promoter. You can start of small and start booking your own show. Gradually, over time, you can build up a reputation and network so that you can promote larger shows and events. The advantage of this path is that you can choose your own music acts and you can be your own boss. The disadvantages are that there is greater financial risk and it can be very time and energy consuming with all of the responsibilities of promoting your own shows.
photo by Mayhem Fest
Sources
About.com (2012)
eHow (2012)
About the Author
Denise Borders 39, Los Angeles. Denise founded PWV in 2008 and remains the primary manager and photographer/videographer. She is not secretly obsessed with Joey Cape.
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